Meet Southco

“Through my career I’ve worked with a lot of wholesalers. Southco’s commitment to customer service is unprecedented. I’ve never had a company so customer oriented.”

Based in Goldsboro, NC, Southco Distributing Company has over 230 employees serving over 1,300 accounts in 5 states including North Carolina, South Carolina, Virginia, Tennessee, and Georgia. We are one of the top grocery wholesale distributors in our service area, we rank among the top C-Store Distributors in the nation and are one of the top privately owned businesses in the state of North Carolina.

While these numbers are impressive, they are not what is most important at Southco. Our success comes from making you successful.

When you order with Southco, you have a network of support from the CEO to the person that delivers your order who are all committed to doing what is best for each customer every day.

Service, Commitment, Integrity, Accountability — these aren’t just words posted on a wall, these are what form our culture and create dedicated employees and vendor partners, and ultimately the continued loyalty of our customers.


To grow with our customers and vendors by offering unparalleled service, profitable solutions, and professional relationships while creating an atmosphere for our employees that encourages teamwork and dedication.


To differentiate ourselves by offering exceptional service through commitment from our employees.


At Southco Distributing we are responsible to our customers, employees and their families, and the community in which we live. We are committed to the highest standards of integrity and service. Through God’s guidance and His continued grace we will make decisions based upon the core values defined by this company.

Integrity: Do what is right, legally and morally. Simply put, live by the “Golden Rule.” Do unto others as you would have them do unto you.

Accountability: We expect every employee to fulfill their job responsibilities, and we will hold ourselves accountable to our customers to provide them excellent service.

Teamwork: Employees working together results in success through individual commitment to a team effort.

Corporate Citizenship: We believe our company has a responsibility to use its resources to make a positive impact with our employees, their families, and throughout the community. We strive to be a respected leader within our industry.

Change: We believe change in business is a way of life. We will continue to search for solutions to enhance our customer’s profitability and make our employees more efficient in our competitive environment. Technology will continue to be a major focus for added value for our customers, business partners, and employees.

Profitability: We will maintain a financially strong company. We understand it takes profitability to sustain our company.

Service Excellence: Deliver “WOW” through service! We will deliver outstanding service to our customers and business partners by anticipating their needs and exceeding their expectations.

Loyalty: We are very grateful for the loyalty of our customers, and appreciative of our employee’s personal commitment to Southco Distributing Company.

Leadership: As leaders we will encourage our employees to do their best, offering opportunities for personal development and success.

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