About Us

Sherwin Herring


Southco Distributing Company was established in 1981 with the purchase of Southern Wholesale Company. In 1984 the company expanded into a new location on 701 Patetown Road and remained at that location for 20 years. After serving as President of Southco, Sherwin Herring purchased the company in 1996.
Outgrowing the Patetown Road location, Southco Distributing Company expanded to an existing 240,000 square foot building located at 2201 S. John Street in October 2004. Southco Distributing Company has approximately 230 employees.

Southco Distributing Company currently serves over 1300 accounts in 5 states including North Carolina, South Carolina, Virginia, Tennessee, and Georgia. All of our shipments originate from our Goldsboro location.
Southco is ranked in the top 22 C-Store Distributors in the nation, in the top 13 privately owned businesses in the state of North Carolina, and the largest privately owned company in Wayne County.
Our success is attributed to our dedicated employees, vendor partners, and the continued loyalty of our customers.

Vision Statement

To differentiate ourselves by offering exceptional service through commitment from our employees.

Core Values Statement

At Southco Distributing we are responsible to our customers, employees and their families, and the community in which we live. We are committed to the highest standards of integrity and service. Through God’s guidance and His continued grace we will make decisions based upon the core values defined by this company.

Core Values

Integrity:  Do what is right, legally and morally. Simply put, live by the “Golden Rule.” Do unto others as you would have them do unto you.

Accountability:  We expect every employee to fulfill their job responsibilities, and we will hold ourselves accountable to our customers to provide them excellent service.

Teamwork:  Employees working together results in success through individual commitment to a team effort.

Corporate Citizenship:  We believe our company has a responsibility to use its resources to make a positive impact with our employees, their families, and throughout the community. We strive to be a respected leader within our industry.

Change:  We believe change in business is a way of life. We will continue to search for solutions to enhance our customer’s profitability and make our employees more efficient in our competitive environment. Technology will continue to be a major focus for added value for our customers, business partners, and employees.

Profitability:  We will maintain a financially strong company. We understand it takes profitability to sustain our company.

Service Excellence:  Deliver “WOW” through service! We will deliver outstanding service to our customers and business partners by anticipating their needs and exceeding their expectations.

Loyalty:  We are very grateful for the loyalty of our customers, and appreciative of our employee’s personal commitment to Southco Distributing Company.

Leadership:  As leaders we will encourage our employees to do their best, offering opportunities for personal development and success.